Services
One senior team across product engineering, commerce, AI, marketing, data, and lifecycle. Three pillars, six disciplines, one system — engineered to compound.
Pillars
Software, marketing, and growth — coordinated by one senior team, engineered to compound. Pick one capability or run them together.
Web apps and product engineering.
Custom software and digital infrastructure built for performance, scalability, and security. Designed in the open, shipped to production by the same senior team.
Brand and growth, not ad-spend.
Data-driven marketing strategies that attract, convert, and retain your ideal customers. Positioning, messaging, paid acquisition, and content engineering — replacing the agency and the in-house generalist.
Decisions, not dashboards.
End-to-end growth systems that maximize results and scale your business sustainably. Analytics, experimentation, and reporting tied to the metrics that move the business — revenue, retention, runway.
The disciplines
Designed in the open, shipped to production by the same people. Pick one capability or run them together — engineering and growth, built to compound.
Web apps & product engineering.
Next.js, tRPC, Postgres. Marketing sites, SaaS dashboards, internal tools, custom platforms. Designed in the open, shipped to production by the same senior team.
Storefronts that earn the click.
Custom Shopify and headless commerce builds for premium DTC brands and global exporters scaling into US and EU markets. Subscription, B2B, internationalization.
AI features that earn their place.
LLM features, agents, retrieval, and workflow automation. Built into product or run as standalone — measured against revenue, retention, or runway.
Brand & growth, not ad-spend.
Positioning, messaging, websites, paid acquisition, content engineering. We replace the agency, the freelancer, and the in-house generalist with one senior team.
Decisions, not dashboards.
Analytics, experimentation, GA4 + GTM, attribution, A/B testing, and reporting tied to the metric that actually moves the business — revenue, retention, or runway.
CRM, email, retention.
Email and SMS automation (Klaviyo, Customer.io), onboarding flows, loyalty programs, and retention systems. The bookends of every campaign and every checkout.
How to engage
Fixed-fee. Written SOW. Senior-only delivery. Sprint to validate, project to ship, retainer to compound.
$5–15K
Audit, landing page, brand sprint, conversion fix, AI prototype, or technical spike. One sharp output. Validation, fast wins, or pre-engagement diagnostics.
Start a sprint$25–150K
MVP, e-commerce launch, AI integration, full rebrand, performance overhaul, or platform engineering. Fixed-fee, written SOW, senior-only — shipped to production.
Scope a projectFrom $5K/mo
Embedded senior team — engineering, growth, AI ops, fractional CTO/CMO. Direct Slack, weekly demos, no account managers in the middle.
Talk retainerHow we work
Discovery call. We map current state, target outcomes, and the highest-leverage moves. No deck, no pitch — a working session.
Fixed-fee SOW. Phased delivery, weekly milestones, clear acceptance criteria. Kickoff the week you sign.
Production releases every week. Shared backlog, direct Slack, real metrics. Optional retainer for ongoing growth and engineering.
The record
0%
Senior-led delivery
0 wks
Avg time-to-launch
0
Cities · NY + İstanbul
0+
Industries served
Client voices
“MYC built CoFoun in eight weeks — brand, product, AI agent, twelve cities. Founders started asking the AI before we'd even finished the press kit. The voice in every reply is the voice we wrote down on day one.”
CoFoun team
Founding team · CoFoun
“Compliance alone pays for what MYC built. We stopped two bypass attempts in week one that would've been five-figure fines. The AI analyst paid for a year of subscription in month one.”
M. Arslan
Operations Director · LayPas
Questions
30 minutes. No deck. No pitch. We'll tell you in the first 10 minutes whether we're a fit. If we're not, we'll name someone who is.
Senior on every line. Shipped on every project.